close up of Seth Godin wearing a green shirt and yellow glasses, a popular author and podcaster with young people

Why We Love Seth Godin’s Blog

One of the many benefits we’ve received from our coaching network was an emphatic recommendation to subscribe to Seth Godin’s Blog.

We were initially reluctant because we already receive so many emails and info pieces. But after a trusted friend insisted, we subscribed — and we’re glad we did.

Seth’s blogs are always short, thoughtful, and valuable — the perfect daily dose of insight for professionals looking to think differently.

Now, we’re emphatically urging you to subscribe too.

Here are a few of our favorite posts and lessons from Seth.


“First, De-escalate”

This post offers excellent advice for dealing with frustrated or upset clients — a lesson that’s especially valuable for young professionals new to business.

Here are Seth’s key takeaways:

  1. Be nice up front — no long hold times, a comfortable chair, a kind greeting.

  2. Don’t deny that the client has a problem.

  3. Leave the legal arguments at home.

  4. Empathize with the frustration.

Simple, clear, and timeless. Every business could benefit from this approach.


“I’m Not Selling Anything”

This is one of Seth’s most important reminders: everyone is in sales.

Whether you’re improving processes, helping clients, or introducing new ideas, you’re selling — because you’re trying to create change.

And as Seth emphasizes, selling doesn’t mean pushing people to do things they don’t want to do. It often just means helping people find solutions they truly need.


“Empathy Doesn’t Mean Doormat”

This is another great lesson — especially for professionals committed to exceptional client service.

At JVM, we bend over backward for clients, but Seth’s post is a valuable reminder: there’s a time to say “no.”

Empathy means understanding and caring — not letting yourself be taken advantage of.


Why This Matters

Seth Godin’s blog has become part of our team’s morning routine. It challenges us to think deeper, work smarter, and lead with empathy.

If you haven’t yet, we highly recommend subscribing. His wisdom applies to every industry, and every day.

Photo courtesy of: Emma Gannon.

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About the Author

Jay Voorhees
Jay Voorhees is the Founder of JVM Lending. He specializes in mortgage rate movements, housing market trends, Fed policy, and refinancing strategy. Jay has 25+ years in mortgage banking and has personally originated over $1 billion in residential loans.
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