A few weeks ago I wrote this blog: Your Grandma's SEO is officially dead. In that blog, I mentioned how our online lead volume plummeted over a few short months because the rules for online search...
We get as much as 50% of our business from online leads – thanks to the thousands of hours of work from our exceptional marketing team. And…much of that work was rendered null and void over the...
This is probably one of those many stories I shouldn’t tell – but I will anyway. My friend in high school had a very cool Datsun (now Nissan) 260Z that everyone admired. My friend and I were out...
We send out millions of marketing emails each year. Despite that massive volume, we have very high open rates, no spam issues, and very few unsubscribes because we ensure every email is short,...
A loan officer is making the rounds offering agents $5,000 of co-marketing per closed transaction. I have nothing against the idea or co-marketing in general, but I thought I’d discuss it...
We work with and/or know numerous “mega” producing agents who do well in all environments and who never seem to be that concerned about slowdowns like we are seeing now. But, what amazes me...
JVM LENDING’S NAME About 15 years ago during my loan officer days, I was affiliated with a brokerage with an extraordinarily sweet deal that I never would have abandoned but […]
Using Yelp In The Middle Of Nowhere My kids, brothers, nephew, and I take motorcycle trips every summer, and I just got back from our recent excursion through the Colorado […]
A good POS allows borrowers to fill out their loan application digitally in as few of steps and as simply as possible, while also allowing borrowers to upload documentation very easily and to monitor...
Every client you get will google you before engaging you, and if you don’t stand out on page 1 of the search results, you will lose clients – guaranteed.
Revaluate knows the Data D's that cause people to move: Diamonds, Diplomas, Death, Divorce, Downsizing, Dumpsters, Diapers, Discretionary Income, and The Daily Grind. These indicate with a high...
If you don’t have an optimized digital footprint, you are probably losing business and you don’t even know it (just like the CEO coach I referenced above – who will never know why I didn’t...
We constantly get “recruited” by large mortgage banks that want JVM to affiliate with them (b/c they want our volume, reputation and/or trade secrets). The pitches always fascinate us b/c...
Uber is popular for several reasons: (1) it allows people to call for a ride no matter where they are, without having to wait for a taxi to drive by; (2) there is no payment “friction” when the...
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