Blog / Marketing / 


Latest Articles

Co-Marketing Fees = Higher Rates Always

A loan officer is making the rounds offering agents $5,000 of co-marketing per closed transaction. I have nothing against the idea or co-marketing in general, but I thought I’d discuss it...

May 15, 2023 3 min read
Co-Marketing Fees = Higher Rates Always

Marketing Machine Go BRRRRR/Never Stop = Success In Slow Markets

We work with and/or know numerous “mega” producing agents who do well in all environments and who never seem to be that concerned about slowdowns like we are seeing now. But, what amazes me...

July 1, 2022 2 min read
Build a marketing machine

What’s In A Company Name? (A Lot It Turns Out)

JVM LENDING’S NAME About 15 years ago during my loan officer days, I was affiliated with a brokerage with an extraordinarily sweet deal that I never would have abandoned but […]

November 19, 2021 4 min read

Is Yelp Dead?

Using Yelp In The Middle Of Nowhere My kids, brothers, nephew, and I take motorcycle trips every summer, and I just got back from our recent excursion through the Colorado […]

August 25, 2021 3 min read
Is Yelp Dead

Point Of Sale Loan Application Systems; Why They Matter

A good POS allows borrowers to fill out their loan application digitally in as few of steps and as simply as possible, while also allowing borrowers to upload documentation very easily and to monitor...

February 4, 2021 4 min read
A woman uses a Point of Sale (POS) system in her retail shop to engage and serve her customers.

Why You Should [NOT] Stop Building Your Own Brand

Every client you get will google you before engaging you, and if you don’t stand out on page 1 of the search results, you will lose clients – guaranteed.

January 22, 2021 4 min read
Real estate agent holding a FOR SALE sign

Finding Sellers/Listings With A.I. – Why We Know It Works

I touted Predictive Analytics and A.I. to find potential sellers numerous times last year and early this year b/c it is clearly so effective. This blog from February is just […]

November 19, 2020 2 min read
Revaluate can predict when couples, like the one pictured, are going to move using predictive analytics and AI to find when engaged, or young families are ready to move.

Your Digital Footprint & Reputation – Again; More Important Than Ever!

A “CEO Coach” recently reached out to me on LinkedIn. We had mutual connections and his pitch was quite enticing, so I googled him. And – his digital footprint was […]

November 18, 2020 2 min read
A young man sits at a desk in a plaid shirt reviewing his digital footprint on a laptop.

Innovating In Boom Times; 50 Companies That Died Because They Didn’t

We constantly get “recruited” by large mortgage banks that want JVM to affiliate with them (b/c they want our volume, reputation and/or trade secrets). The pitches always fascinate us b/c...

July 2, 2020 3 min read
Business that fail to innovate often get killed in the future. This storefront of a business is covered in signs advertising closing sales because they are shutting down.

Viewing Client/Borrower Status in Real Time – from Application to Close; Why People Love Uber

WHAT MAKES UBER SO POPULAR? Uber is popular for several reasons: (1) it allows people to call for a ride no matter where they are, without having to wait for […]

May 21, 2020 3 min read
A young woman sits on the curb of a street with her phone in hand waiting for her Uber ride to arrive. She is able to check her ride's status using client visibility software.

The Tale of Two Lenders – Who Really Pays the Cost of Co-Marketing?

We were approached last year by an extremely successful leader of a large team of real estate agents – together they close dozens of transactions every MONTH! The leader asked […]

March 5, 2020 2 min read
The Tale of Two Lenders - Who Really Pays the Cost of Co-Marketing?

The Importance of Life Events & Big Data – One More Time

We hosted a large Tech Expo recently and we had two presenters discuss the importance of “life events” again. I have discussed this numerous times now but want to hit […]

February 12, 2020 3 min read
The Importance of Life Events & Big Data - One More Time

Simple Tech Solutions That Work! Insights from Top Agent Who Uses Them

I have attended hundreds of symposiums, talks, seminars, expos and events of every sort over the last 30 years – giving me more than enough exposure to learn what types […]

January 24, 2020 4 min read
Realtor tech expo flyer

Apology to Coldwell Banker! Rent Back & Max Financed Property Reminders

I want to extend my sincerest apology to Coldwell Banker, and particularly to all of the excellent Coldwell Banker agents we get to work with regularly! On Monday, I blogged […]

January 17, 2020 3 min read
Apology to Coldwell Banker! Rent Back & Max Financed Property Reminders
You are less than 60 seconds away from your quote.

Resume from where you left off. No obligations.