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Your Digital Footprint & Reputation – Again; More Important Than Ever!

A young man sits at a desk in a plaid shirt reviewing his digital footprint on a laptop.

A “CEO Coach” recently reached out to me on LinkedIn.

We had mutual connections and his pitch was quite enticing, so I googled him.

And – his digital footprint was lacking, so I quickly moved on.

This reminded me of our own Digital Audits for our Agent Partners and how extremely important they are in this day and age.

I used to do Digital Marketing presentations, during which I would discuss the importance of enhancing one’s digital footprint.

I would point out that studies show that 93% of all potential clients will google you before engaging your services.

Those studies, however, are several years old and I suspect that percentage is approaching 100% now.

I for one google every single person or firm I plan to work with.

SUPERSTAR AGENT HAS PRISTINE GOOGLE PRESENCE

I’ve blogged several times about an agent we work with who closes over 150 transactions per year.

A major reason why is her “Google presence,” as it is practically perfect.

When people google just her name, she dominates “page one” of the search results – with five-star reviews, Yelp, Zillow, Reach150, Facebook, website, brokerage, and LinkedIn info all showing as the top-listed results.

To obtain similar results, agents need to engage in both a Digital Audit and Digital Clean Up. Neither is difficult, but there is an art to the process.

JVM offers assistance with both audits and clean-ups, as I have mentioned many times.

I am bringing it up again, however, as we have started almost 700 of them now, and we’ve completed almost 500 – with tremendously positive results.

We are happy to assist our Agent Partners with these audits and clean-ups b/c more business for our referring agents means more business for us.

Our assistance is 100% compliant b/c it involves labor only, and more importantly, our know-how and expertise.

My final point is this – if you don’t have an optimized digital footprint, you are probably losing business and you don’t even know it (just like the CEO coach I referenced above – who will never know why I didn’t follow up).

If you are a Real Estate Agent who is interested in taking advantage of our Digital Marketing Services, CLICK HERE to learn more about joining our Agent Partner Network.

Jay Voorhees
Founder/Broker | JVM Lending
(855) 855-4491 | DRE# 1197176, NMLS# 310167