Tag Archive for: marketing

Co-Marketing Fees = Higher Rates Always

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 A loan officer is making the rounds offering agents $5,000 of co-marketing per closed transaction. I have nothing against the idea or co-marketing in general, but I thought I’d discuss […]Read More

Picking Up Free Money – & Why I Am Amazed So Many Agents Still Step Over It!

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Why Commercial Banks Built Ornate Palaces for Branches For almost two centuries, American commercial banks built grandiose branches with marble columns, soaring ceilings, and ridiculously ornate décor. They did this […]Read More

What’s In A Company Name? (A Lot It Turns Out)

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JVM LENDING’S NAME About 15 years ago during my loan officer days, I was affiliated with a brokerage with an extraordinarily sweet deal that I never would have abandoned but […]Read More

Why You Should [NOT] Stop Building Your Own Brand

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My boss arrived at work in a brand-new Lamborghini. I said, “Wow, that’s an amazing car!” He replied, “If you work hard, put all your hours in, and strive for […]Read More

Yoga Babble & Pizzas Under Cost – Heading Our Way Soon!

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A prominent mortgage bank posted this employment ad last week in a very popular mortgage blog: The company culture at ****** Mortgage is a direct reflection of the lender’s vision […]Read More

Predictive Analytics – Why You Need Them

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On Friday I blogged about life events that influence a decision to move and big data and mentioned that I’d elaborate on Predictive Analytics today. I mentioned also that we […]Read More

Nasty Fake Yelp Review – Follow Up; Yelp Horror Stories; Poor Yelp :)

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I received so much feedback from yesterday’s blog that I felt compelled to follow up today. The responses were so overwhelmingly anti-Yelp, that I actually thought to myself: “poor Yelp” […]Read More

Your Clients Will Google You, And You’re Losing Them

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We work with an agent who closes 150 transactions per year, and her “Google presence” is practically perfect. While her Google presence is not the only reason she does so […]Read More

Why Pixar Made Steve Jobs WAY Better at Selling Computers! It’s All About the Story!

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When Apple launched its “Lisa” computer in 1983, it purchased massive newspaper ads with several columns in nine-point font that set out ALL of Lisa’s features. And – nobody cared. […]Read More

Digital Marketing Is Hard! We Know B/c We Did It Wrong; Wasted $1,000s

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EXPANDING BEYOND THE BAY AREA Last year we decided to expand beyond the Bay Area b/c our value propositions (speed, communication, appraisal quality, etc.) had become so established and effective. […]Read More

Five Most Important Things Every Real Estate Agent MUST DO to Crush It in 2018

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27,000 Things Realtors MUST DO… There is literally an endless supply of lists of things every real estate agent “must do” to crush it in 2018. At last count, there […]Read More

You Need a Warm, Visual, Simple Website to Build Trust & Retain Clients; Content’s NOT King

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I heard this excellent quote on a podcast yesterday, from a guest quoting her Rabbi: “When I was young, I admired people who were clever; now that I am older, […]Read More

Real Estate Marketing – Tips; Lunch & Learn Wednesday

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We are hosting a Lunch & Learn on Wednesday in Brentwood, CA. Everyone is welcome, and we promise it will be both informative and entertaining (we’ve tested it in front […]Read More

Marketing Tips from Top Realtor Who Told Us Our “Website Sucks!”

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One of the nicest things that ever happened to me was this – a super successful real estate agent pulled me aside and said, “I have to be honest with […]Read More