Tag Archive for: marketing

Co-Marketing Fees = Higher Rates Always

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A loan officer is making the rounds offering agents $5,000 of co-marketing per closed transaction. I have nothing against the idea or co-marketing in general, but I thought I’d discuss it briefly in a blog, given that several agents have told me about the offer. Co-marketing, as most readers know, is simply an arrangement where a mortgage lender shares the costs of marketing with a real estate agent. For compliance purposes, it is important that the lender is featured in the marketing proportionally to the amount of money the lender spends.Read More

Picking Up Free Money – & Why I Am Amazed So Many Agents Still Step Over It!

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Why Commercial Banks Built Ornate Palaces for Branches For almost two centuries, American commercial banks built grandiose branches with marble columns, soaring ceilings, and ridiculously ornate décor. They did this […]Read More

What’s In A Company Name? (A Lot It Turns Out)

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JVM LENDING’S NAME About 15 years ago during my loan officer days, I was affiliated with a brokerage with an extraordinarily sweet deal that I never would have abandoned but […]Read More

Why You Should [NOT] Stop Building Your Own Brand

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My boss arrived at work in a brand-new Lamborghini. I said, “Wow, that’s an amazing car!” He replied, “If you work hard, put all your hours in, and strive for […]Read More

Yoga Babble & Pizzas Under Cost – Heading Our Way Soon!

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A prominent mortgage bank posted this employment ad last week in a very popular mortgage blog: The company culture at ****** Mortgage is a direct reflection of the lender’s vision […]Read More

Predictive Analytics – Why You Need Them

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On Friday I blogged about life events that influence a decision to move and big data and mentioned that I’d elaborate on Predictive Analytics today. I mentioned also that we […]Read More

Nasty Fake Yelp Review – Follow Up; Yelp Horror Stories; Poor Yelp :)

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I received so much feedback from yesterday’s blog that I felt compelled to follow up today. The responses were so overwhelmingly anti-Yelp, that I actually thought to myself: “poor Yelp” […]Read More

Your Clients Will Google You, And You’re Losing Them

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We work with an agent who closes 150 transactions per year, and her “Google presence” is practically perfect. While her Google presence is not the only reason she does so […]Read More

Why Pixar Made Steve Jobs WAY Better at Selling Computers! It’s All About the Story!

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When Apple launched its “Lisa” computer in 1983, it purchased massive newspaper ads with several columns in nine-point font that set out ALL of Lisa’s features. And - nobody cared. Lisa flopped. And Jobs ended up losing his position at Apple. 14 years later, after Jobs returned to Apple after he had been at the helm of Pixar, Jobs marketed his computers with just this: THINK DIFFERENT. His much simpler marketing approach was far more effective, according to the author of Storybrand, because Jobs learned the power of stories and simplicity at Pixar.Read More

Digital Marketing Is Hard! We Know B/c We Did It Wrong; Wasted $1,000s

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EXPANDING BEYOND THE BAY AREA Last year we decided to expand beyond the Bay Area b/c our value propositions (speed, communication, appraisal quality, etc.) had become so established and effective. […]Read More

Five Most Important Things Every Real Estate Agent MUST DO to Crush It in 2018

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27,000 Things Realtors MUST DO… There is literally an endless supply of lists of things every real estate agent “must do” to crush it in 2018. At last count, there […]Read More

You Need a Warm, Visual, Simple Website to Build Trust & Retain Clients; Content’s NOT King

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I heard this excellent quote on a podcast yesterday, from a guest quoting her Rabbi: “When I was young, I admired people who were clever; now that I am older, […]Read More

Real Estate Marketing – Tips; Lunch & Learn Wednesday

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We are hosting a Lunch & Learn on Wednesday in Brentwood, CA. Everyone is welcome, and we promise it will be both informative and entertaining (we’ve tested it in front […]Read More

Marketing Tips from Top Realtor Who Told Us Our “Website Sucks!”

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One of the nicest things that ever happened to me was this – a super successful real estate agent pulled me aside and said, “I have to be honest with […]Read More