Tag Archive for: marketing

“Dear Ms. Crabapple, We Will Miss You. Love, Herb;” 3 Lessons

Ms. Crabapple was a Southwest Airlines Customer who complained in a letter after every flight; she didn’t like the lack of meals, assigned seating, first class, etc. When Southwest’s founder, […]Read More

Patience; Non-Stop Marketing; Long Sales Cycles

In 2013, Heejin attended a competitor’s (friends of hers) office warming party and of course had her marketing hat on. She befriended a very dynamic title company rep who started […]Read More

Our 136th 5-Star YELP Review Says It All; Yelp Gets Business!

We received our 136th Yelp Review yesterday, and it pretty much says it all. We have 48 reviews “unfiltered” and 88 “filtered” (that don’t show). We love Yelp b/c it […]Read More

You MUST Have a Database – Email, Street Address, Phone Number

We met with a Realtor a few weeks back who ruefully mentioned numerous transactions that he lost out on because he was not in touch with his past buyers and […]Read More

Sell, Sell, Sell; More Sales Cures All; We Are All SalesPeople

The WSJ had a great article Monday about “Mistakes Entrepreneurs Make.” One woman talked about forgetting to sell; she discussed focusing so much on her current projects and operations that […]Read More