We have not seen interest rates this high since 2014, and both the mortgage and real estate industries are in panic mode because volumes are dropping.
MARK CUBAN
And, it reminded me of a blog I wrote in 2014 where I quoted something Mark Cuban said – “More Sales Cures All.”
Cuban is the outspoken owner of the Dallas Mavericks and star of the TV show Shark Tank, with a net worth of almost $4 billion. Many people make fun of him, saying he got lucky with his bets and his timing.
But, if you ever listen to him tell his story, you can quickly tell that he made his “luck” with very hard work. One of the most telling things he always did, no matter what industry he was in, was set up very aggressive sales organizations.
The Dallas Mavericks, for example, were awful when he bought them and what was the first thing he did? Hire a new coach? Sign better players? A new arena? Nope, nope, and nope. One of the first things he did was set up a call center to sell more season tickets.
SELLING VS PERFECTING
I love this lesson because too many of us get hung up on finding better players, perfecting systems, and/or looking for better technology, when we really just need to get out and ask for more business a la Mark Cuban.
Even worse, far too many people do nothing when downturns hit, and merely sit and hope conditions improve.
If your business is slow, or not where you want it to be, this is our reminder to get out and ask for more business – consistently and aggressively.
