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Purchases Surge! Avoiding Herd Mentality; Don’t Watch the News! North Korea Too

A TV is turned on in a living room to report on the coronavirus

Our purchase volume is up 600% over last month, and this is why:

We and our top agents didn’t get the memo that said the purchase market is dying.

Yes, it slowed down but we all kept going full speed as if nothing had changed, knowing that the overall market remained huge.


I have read and listened to hundreds of podcasts, blogs and books by ultra-successful entrepreneurs and one of the most often repeated pieces of advice is this: Don’t watch the news!

They are emphatic and adamant about this b/c the news is ridiculously negative.

This is not some evil conspiracy, but pure business; negative news is far more likely to garner eyeballs (and advertisers) than positive news.

There is no way that all of that negativity will not adversely impact someone’s attitude and actions.

The other risk from getting too much mainstream news is falling victim to a herd mentality, where individuals simply follow the actions of everyone else without doing their own analyses.

And we saw all this play out with the recent COVID-19 crisis, as many agents and lenders needlessly scaled back their sales and marketing activities.

Here is a short article from Psychology Today that explains why we are all so attuned to negative news.


We also like to remind everyone to not become too isolated when avoiding the news.

This is the “North Korea” syndrome that I have blogged about before – where individuals or firms become so convinced of their superiority and so caught in isolation that the world passes them by.

The key here is to belong to robust coaching and peer groups and to follow blogs and news sources with no political or negativity bias.

If they make their money from subscription fees or marketing services (as opposed to advertising), they are much less likely to be too political or too negative.

Jay Voorhees
Founder/Broker | JVM Lending
(855) 855-4491 | DRE# 1197176, NMLS# 310167