Tag Archive for: borrowers

What Makes the Commoditization Of Mortgages Terrifying? Why Consumers Think Mortgages Are Like Corn, Oil, Soybeans & Copper; Why It Matters

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The perceived commoditization of mortgages terrifies mortgage lenders for several reasons: low margins, high-cost structures, the necessity of high-touch service, just to name a few, so what's a lender to do? Step one, stop whining! It's our job to continue to cut costs while still providing stellar service and educating agents and buyers alike that mortgages are not commodities.Read More

Importance of Post Close Survey To All Clients

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We send “post-close surveys” to every borrower, and they are invaluable for two reasons: (1) they let us see what we do well, and what we need to fix; and […]Read More

Closeout Process/Educating Borrowers and Realtors

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Educating borrowers and Realtors throughout the entire purchase process is essential to foster a smooth transaction and to prevent unnecessary surprises. The below is an email we send every time […]Read More