The Main Step To Becoming a Social Media Influencer

I watched WFG Title’s “Ten Steps to Becoming a Social Media Influencer” yesterday, and step #1 was the best by far! Every Realtor and Lender should become an “influencer” of sorts b/c it all but guarantees a loyal referral base. A Social Media Influencer is a user on social media who has established credibility in […]Read More

Five Most Important Things Every Real Estate Agent MUST DO to Crush It in 2018

27,000 Things Realtors MUST DO… There is literally an endless supply of lists of things every real estate agent “must do” to crush it in 2018. At last count, there were about 27,000 “must do’s”, including writing business plans, reading more books, negotiating better, finding your niche, eating frogs, meditating, etc. Fortunately for everyone, we […]Read More

Marketing Tips from Top Realtor Who Told Us Our “Website Sucks!”

One of the nicest things that ever happened to me was this – a super successful real estate agent pulled me aside and said, “I have to be honest with you – your website really, really sucks. I am serious. It’s awful…” :) It was so nice b/c it was the impetus we needed to […]Read More

Zillow/Trulia; Digital Age; Social Media; Yelp: Are You Ready?

Last week alone, we had four borrowers say that they prefer to work via email alone (instead of face to face or via telephone). Yesterday, we had a borrower and a Realtor tell us they prefer to communicate via text. All of these borrowers vetted us (checked us out) via our website and/or YELP before […]Read More