A few weeks ago I wrote this blog: Your Grandma's SEO is officially dead. In that blog, I mentioned how our online lead volume plummeted over a few short months because the rules for online search optimization changed significantly and very quickly in the AI era - catching us completely off guard. Almost everything we had learned and were doing had become obsolete. I also mentioned a friend who updated his Google Business page with the help of highly trained and expensive consultants - and quickly saw his business improve (he had 6 transactions come in online in 2024 and none in the latter half of 2025). We too made significant changes to our SEO approach and saw our online leads shoot back up instantly. It was no small task though, as the realm requires a tremendous amount of sophistication. As a result, we decided to do a webinar for agents to share much of what we learned.Read More