Tag Archive for: opendoor

The Real Reason Zillow Stopped Buying Homes & Why It’s Good For Housing

Zillow announced yesterday that they are no longer buying homes (through the end of the year). It was all over the headlines, and numerous people sent me links to the announcement. At first, I thought: “oh, no… I wonder if their algorithms are predicting a softer housing market…” But then I started to see links […]Read More

What Are iBuyers (Zillow/Opendoor) Really About? Lead Gen, Revenue Growth & Friction

Inman has a great video about iBuyers (companies that buy homes directly from consumers) called “Battle of the Behemoths” and it conveys a really interesting perspective. Zillow hopped into the iBuyer market for reasons many don’t understand. iBuying for Revenue Growth First of all, Zillow’s revenue growth from their “Premier Agent” program (selling Zillow leads) […]Read More

iBuyers; Higher Fees vs Lower Commission; Friction Avoidance All Over Again

The National Real Estate Post recently posted this interesting comparison of iBuyers and real estate agents. As most of you know, iBuyers are large firms that buy homes from sellers outright so sellers don’t have to go to the trouble of listing and showing their homes. The iBuyers then resell the properties as quickly as […]Read More

Eliminating Friction – Most Important Value Proposition?

The avoidance of “friction” is becoming one of the most important value propositions a business can offer. Uber, Amazon, PayPal, Venmo, iTunes, Instacart, TaskRabbit, and ZipRecruiter are great examples of businesses that exploded solely b/c they eliminated friction (they made shopping, securing services, and making payments vastly easier). Even more traditional companies have mastered eliminating […]Read More