Posts

The Super Importance of a Well Crafted Bio!!

NOTE: Despite the cut in the Fed Funds Rate on Wednesday by the Fed, mortgage rates still remain at least 1/4% higher than where they were a few weeks ago. We frequently assist our agent partners with the enhancement of their “Digital Footprint.” An agent’s digital footprint is basically what potential clients see when they […]Read More

Your Clients Will Google You, And You’re Losing Them

We work with an agent who closes 150 transactions per year, and her “Google presence” is practically perfect. While her Google presence is not the only reason she does so much business, it is a major contributor. When people Google just her name (and nothing else), the search results literally dominate page 1 of Google. […]Read More

Only One In Five Willing To Apply for a Mortgage Online

We recently spent $26,000 on a new “point of sale” platform (Blend) to make it even easier for our borrowers to apply online. This was a lot for us as a small business, but it is nothing compared to the $80 million that Loan Depot spent to develop their online application and related technology. But, […]Read More

Marketing Tips from Top Realtor Who Told Us Our “Website Sucks!”

One of the nicest things that ever happened to me was this – a super successful real estate agent pulled me aside and said, “I have to be honest with you – your website really, really sucks. I am serious. It’s awful…” :) It was so nice b/c it was the impetus we needed to […]Read More