Tag Archive for: 30-year fixed rate mortgage

What Makes the Commoditization Of Mortgages Terrifying? Why Consumers Think Mortgages Are Like Corn, Oil, Soybeans & Copper; Why It Matters

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The perceived commoditization of mortgages terrifies mortgage lenders for several reasons: low margins, high-cost structures, the necessity of high-touch service, just to name a few, so what's a lender to do? Step one, stop whining! It's our job to continue to cut costs while still providing stellar service and educating agents and buyers alike that mortgages are not commodities.Read More

Why Nobody Takes ARMs (Adjustable Rates); Inverted Yield Curves; Recessions

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SELLING ARMS IN THE 1990s There was an event in 1995 that gave a wonderfully powerful jolt to my book of business. A sales rep from a lender called LaSalle […]Read More

The “Yield Curve”; What It Is, and Why It Matters

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After the 2008 meltdown, almost all of our borrowers insisted on only 30 year fixed rate mortgages b/c so many had heard horror stories about adjustable-rate mortgages, or ARMs. The […]Read More