Tag Archive for: commoditization of mortgages

What Makes the Commoditization Of Mortgages Terrifying? Why Consumers Think Mortgages Are Like Corn, Oil, Soybeans & Copper; Why It Matters

The perceived commoditization of mortgages terrifies mortgage lenders for several reasons: low margins, high-cost structures, the necessity of high-touch service, just to name a few, so what's a lender to do? Step one, stop whining! It's our job to continue to cut costs while still providing stellar service and educating agents and buyers alike that mortgages are not commodities.Read More