Tag Archive for: co-marketing

Co-Marketing Fees = Higher Rates Always

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A loan officer is making the rounds offering agents $5,000 of co-marketing per closed transaction. I have nothing against the idea or co-marketing in general, but I thought I’d discuss it briefly in a blog, given that several agents have told me about the offer. Co-marketing, as most readers know, is simply an arrangement where a mortgage lender shares the costs of marketing with a real estate agent. For compliance purposes, it is important that the lender is featured in the marketing proportionally to the amount of money the lender spends.Read More

5 Reasons Why Mortgage Banks Charge Different Rates

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The issue every time though is that the mortgage banks increase the rates the loan officers have to charge their borrowers in order to cover the cost of the co-marketing (because higher rates generate more yield premium/commission when the loans are sold).Read More

The Tale of Two Lenders – Who Really Pays the Cost of Co-Marketing?

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We were approached last year by an extremely successful leader of a large team of real estate agents - together they close dozens of transactions every MONTH! The leader asked me if we were willing to co-market for online leads to the tune of about $20,000 per month, as that is what his current lender was paying.Read More