Tag Archive for: lender tricks

Discounts Ain’t Discounts; Confusopolies & Tricks Lenders Play

When I was in law school, I lived near a furniture store that continually ran a “going out of business sale” for three years straight – because it clearly worked. Consumers thought they were getting bargains – even though the business was just operating like any other business, and, amusingly, it continued to “go out […]Read More

The Tricks Lenders Use When Quoting Rates

We recently had a borrower go into contract after she had been pre-approved by both us and one of America’s largest mortgage banks, via an online portal. The borrower was shopping us against the online lender, making for some very good blog fodder. Here are a few observations: 1. She used JVM’s pre-approval letter when […]Read More