The CEO of Delta Airlines was on Marketplace’s Corner Office podcast recently, and it was boring as hell (a lot of platitudes). BUT, there was one huge takeaway that stuck with me.
When the host asked the CEO if he intended to keep growing even though Delta is the largest airline in the world, he said: “of course – companies that are not growing, are in slow motion liquidation.”
Most businesses have to focus on growth. This is a hard pill to swallow when business is good and everyone is comfortable and having fun (like at JVM right now).
But, without a focus on growth: (1) innovation lags; (2) effective marketing and the ability to capture more business lags; (3) compensation flattens out; and (4) companies are less able to weather down-turns.
Dan Sullivan (famous coach and author) constantly advises business owners to make decisions as if they are going to grow their business “ten times” larger. When they do, they learn to delegate far better and create unexpected efficiencies that benefit everyone – employees and clients alike.
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