Buyer’s Story Wins The House!
We recently closed a transaction for buyers whose offer was substantially less than numerous other offers. I wish I could say it was JVM that made the difference, but alas – we were barely a factor.
What made the astounding difference was the “story” the buyers told.
Here’s why having offer #34 out of 36 wasn’t a dealbreaker: Our buyers won solely and only because they connected so strongly with the seller.
Here’s the story:
The seller was an urban farmer who lived next door to the listing. The listing agent did an amazing job of selling the urban farmer story – dressing up as a farmer, placing baskets of produce all around the property, etc.
But our buyers did an even better job of telling their very similar story; an absolute passion for the urban farm.
I know this is old hat and all agents know that a strong letter and aligned values can trump price every time, but this particular story is so compelling that I had to share it.
It is also a reminder to always tell a great story whenever you can. Great stories help you both sell and buy.
Here is a great article in the San Jose Mercury News about “Love Letters” winning offers.
This short blog from Redfin offers excellent tips for writing effective love letters.
Like what you’ve read? Subscribe to receive our daily blog:
JVM Lending | (855) 855-4491 | email@example.com