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The Importance of Mission Statements; All Businesses Need Them

Marketplace’s Kai Ryssdal often asks CEOs to say what their company does in six words or less and, shockingly, most of them stumble in response. According to famous author and venture capitalist, Guy Kawasaki and L2 Inc.’s Scott Galloway (see Monday’s blog), all businesses need a very concise mission statement. Concise mission statements are necessary […]Read More