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Everyone Needs to Differentiate Themselves; More Than Just “Service”

Business school professors constantly harp on the need for brands to differentiate themselves before they can grow. BMW, for example, differentiates by focusing on technology and performance. Other brands that differentiate themselves include Lush (makeup, pure ingredients, corporate responsibility); Airstream (trailers; cool, retro designs); and Whole Foods (groceries, “whole” foods, corporate responsibility; green). Differentiation of […]Read More