Everyone Needs to Differentiate Themselves; More Than Just “Service”

Business school professors constantly harp on the need for brands to differentiate themselves before they can grow. BMW, for example, differentiates by focusing on technology and performance. Other brands that differentiate themselves include Lush (makeup, pure ingredients, corporate responsibility); Airstream (trailers; cool, retro designs); and Whole Foods (groceries, “whole” foods, corporate responsibility; green). Differentiation of […]Read More

“Responsiveness;” Most Important, Simplest But Hardest

We used to have a business coach who told us to answer all emails and phone calls twice per day at designated times. That worked well in the 1990s but not anymore. A borrower just called me by accident (he was looking for Diandra), and raved for five minutes about how much he appreciated JVM’s […]Read More