Business school professors constantly harp on the need for brands to differentiate themselves before they can grow.
BMW, for example, differentiates by focusing on technology and performance. Other brands that differentiate themselves include Lush (makeup, pure ingredients, corporate responsibility); Airstream (trailers; cool, retro designs); and Whole Foods (groceries, “whole” foods, corporate responsibility; green).
Differentiation of course applies to service providers too, usually in the form of an expertise in a particular area or a truly better experience.
We work with a couple excellent Realtors, for example, who very successfully focus only on “modern properties.” We know another Realtor who cultivated a successful niche with huge estate properties throughout the entire Bay Area.
At JVM, we have several differentiating factors: 1) No loan officers; 2) Guaranteed 60 minute response times; 3) Weekend availability; and 4) Very fast and smooth closings.
Jay Voorhees
Founder/Broker | JVM Lending
(855) 855-4491 | DRE# 01524255, NMLS# 335646
