When Apple launched its “Lisa” computer in 1983, it purchased massive newspaper ads with several columns in nine-point font that set out ALL of Lisa’s features. And - nobody cared. Lisa flopped. And Jobs ended up losing his position at Apple. 14 years later, after Jobs returned to Apple after he had been at the helm of Pixar, Jobs marketed his computers with just this: THINK DIFFERENT. His much simpler marketing approach was far more effective, according to the author of Storybrand, because Jobs learned the power of stories and simplicity at Pixar.Read More