Remember around 2010 when online reviews suddenly became essential for business? They helped us and many agents I know get a lot more business. Then everyone started to cultivate reviews, and they became less important. Well, that’s changed… Reviews are huge once again because the AI platforms correlate heavily to them. So, when someone asks Claude, ChatGPT, or Perplexity who the best mortgage lender or real estate agent is, the first thing those AI engines will do is look for recent (that is key) reviews. Equally important, though, is having reviews on multiple platforms, rather than just on Google, as those AI engines are not Google-affiliated and they look across multiple platforms. The platforms should include Google, but also Yelp, Zillow, and Trustpilot (and yeah, I’ve never heard of Trustpilot either, but ChatGPT, Perplexity, and Claude have – and that is what matters). Final point. It is easier to get reviews nowadays too because people use AI to write them. Comically though, one of our recent reviews included the AI commentary along with the review itself. The review is copied at the bottom of the blog, if you want a good laugh.Read More