I wrote yesterday about how Zillow is coming after both loan officers and real estate agents, and received a lot of positive feedback.
I also mentioned a few things lenders in particular need to do to stay ahead of the game, but I didn’t address one of the most important things: Digital presence and social media.
In a Housing Wire article discussing the Zillow threat, the author implored everyone to “go 1,000% in on social media marketing.”
And below is a quote from Leonard Steinberg’s excellent daily blog to Compass Realtors (that an agent was kind enough to share with me):
“DID YOU KNOW? Nearly half of buyers (47%) and more than half of sellers (55%) took to social media to find agents, and the majority were “delighted” with their choices.”
I know I beat this dead horse all too often, and I know everyone has heard this 1,000 times. But with competition getting more and more intense, especially with the “big guys” (like Zillow) coming into the market, everyone will live or die by their digital presence.
If you are not all over the internet with nothing but stellar reviews and great information, your long-term survival is at risk.
The big guys can dominate the internet as companies, but they can’t tout their employees in the same manner that an individual agent or loan officer can, especially at the local level.
Again – we have a digital marketing program and are happy to advise agents in our partner network.
But, if you don’t want to engage us for assistance, you still need to engage someone for help before it is too late.
Founder/Broker | JVM Lending
(925) 855-4491 | DRE# 01524255, NMLS# 335646