Heejin and I spent thousands last year on a renowned business coaching program, expecting to come up with specific and concrete business plans to take our business to the next level.
That is not what we got at all (even though it was offered and available).
The entire focus of the coaching program was actually changing the way we think. 99% of the time, it is our thinking that holds us back from higher levels of success. Few people really understand this.
They made us read a wonderful book by a Stanford PhD called “The Big Leap.” It is about recognizing and overcoming our “limiting beliefs” that everyone has in one form or another. We highly recommend this excellent book for anyone interested in taking their business to the next level and keeping it there.
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