Blog / Self Education / Companies Boom When They Eliminate FRICTION; We All Need To

Companies Boom When They Eliminate FRICTION; We All Need To

By Jay Voorhees

December 12, 2016 1 min read

    This excellent quote is from our favorite blogger/commentator/NYU Professor, Scott Galloway.

    “Apple and Uber created more shareholder value (since ’08) than any public/private firm(s) The key to their success was the iPhone and GPS ordering/tracking, right? Wrong. The secret sauce was … reduced friction. It’s not the GPS tracking illuminating where Javier and his Lincoln MKS is, but your ability to bomb out of the car/store without the friction of paying.” (emphasis is mine)

    We love this quote b/c the mortgage industry has more “friction” than any other industry. And also, we firmly believe that JVM has done more to eliminate mortgage friction than any other company.

    That’s our schtick, obsession and what we do – eliminating friction with people, training, processes and technology.

    This is a great lesson for everyone in every industry in 2016 – if you want to grow, eliminate friction in extreme ways.

    Jay Voorhees
    Founder/Broker | JVM Lending
    (855) 855-4491 | DRE# 01524255, NMLS# 310167

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