Buyers’ “Story” Trumped Money; When Values Align
We recently closed a transaction for buyers whose offer was substantially less than numerous other offers. I wish I could say it was JVM that made the difference, but alas – we were barely a factor.
What made the astounding difference was the “story” the buyers told. The seller was an urban farmer who lived next door to the listing. The listing agent did an amazing job of selling the urban farmer story – dressing up as a farmer, placing baskets of produce all around the property, etc.
But our buyers did an even better job of telling their very similar story; an absolute passion for the urban farm.
The seller received 36 offers, and our buyers’ offer ranked #34 in price. Our buyers won, however, solely and only b/c they connected so strongly with the seller.
I know this is old hat and all agents know that a strong letter and aligned values can trump price every time, but this particular story is so compelling that I had to share it.
It is also a reminder to always tell a great story whenever you can.
Great stories help you both sell and buy.
Founder/Broker | JVM Lending
(855) 855-4491 | DRE# 1197176, NMLS# 310167