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Building Your “Tribe” In The Post Internet Age; Be Heretical

JVM has no loan officers. None. Nobody is on commission. We were considered heretical for building a mortgage company with no salespeople building individual relationships and working for the almighty commission.

Numerous consultants and mortgage bank owners tried to talk us into pursuing a traditional model, not understanding why our model would work.

We tried to follow their prescriptions at first, at an enormous cost. We then ignored them, fortunately.

We figured out that our model of Extreme Service, Courtesy, Congeniality, Speed, Responsiveness, Systems and Consistency could crush the “loan officer” model every day of the week.

Our model is not for everyone. But for the clients that understand us, we are the greatest mortgage solution on the planet. We love them. And they love us. They are our “Tribe.”

The famous author Set Godin wrote a great book called “Tribes” and he also did a famous TED Talk. https://www.ted.com/talks/seth_godin_on_the_tribes_we_lead?language=en

His point is that if you want to stand out in the internet age, you have to be unique, heretical and true to your beliefs. This is a great lesson for JVM and everyone else.

Jay Voorhees
Founder/Broker | JVM Lending
(925) 855-4491 | DRE# 01524255, NMLS# 335646